If you have some sort of online presence your brand is exposed every day to new audiences, which means there’s an opportunity to make a good first impression among them. In this post I’ll tell you how to establish online credibility for your business, by implementing 7 actions.
How to establish online credibility for your business
1. HAVE A WEBSITE
When people search on Google to discover new products or services, they will want to learn as much as possible about the company they’ll choose to buy from.
Probably the first place people will find out about you, will be through your Facebook page, which is a good start.
However, having a website that showcases the personality of the company, and your products or services, will give people signals of the authenticity of your business.
In addition, it is strongly recommended to register your own domain name with a .com extension, and getting a SSL Certificate as a seal of trust for your website.
2. BE ACCESSIBLE.
Place your contact info, working hours, social media accounts, and contact form in a visible place across your website. Also, create an “about” page for yourself and/or the team members of your company.
Additionally, have a personalized email address with your own domain name and avoid using free email services.
3. BUILD A CONSISTENT BRAND.
Choose a professional logo and a set of colors and fonts for your brand. Implementing a consistent image for your business will help you build memorability. As a result of this, every time you share a post on your blog or social media, people will start to associate it with your brand.
4. HAVE A SOCIAL MEDIA PRESENCE.
Ask yourself where your ideal audience is gathering and focus on using one social platform regularly. Adding social media to your marketing strategy, will allow you to develop a relationship with your audience using a more relaxed tone of voice.
The following quote illustrates the style to use on social:
“For businesses, communication through social media requires to abandon the marketing speech and using a more authentic tone of voice. A company that uses a corporate speech on social media, runs the risk of being perceived as someone who during a social event, talks to her friends as though she was a walking brochure.”Brunet, Lessard, Ducas – Les Médias Sociaux en Entreprise
5. CREATE USEFUL AND ORIGINAL CONTENT.
Writing regularly (or blogging) about your product or service is a great opportunity to build authority in your niche. For instance, you can create content inspired on the questions customers frequently ask about your products or service. As a result, you’ll start establishing yourself as an expert on your industry, and furthermore, gaining your audience’s trust.
Recommended: How to create an effective blog post
6. CARE FOR YOUR AUDIENCE.
If someone takes the time to reach you out by email, or on your blog or social media to ask a question, to make a thoughtful comment or giving a review (good or bad), please take immediate action and respond as soon as possible. This will be key to not only create a good impression, but also a good reputation.
7. ASK FOR REVIEWS AND TESTIMONIALS.
When browsing on Google, people will make a quick scan of the results and will naturally choose those businesses that have the best reputation. Therefore, take care of your customer service (online an offline), so people will be willing to recommend your brand to others. Also, ask satisfied customers to leave a review on your website or social media platform.
Taking the actions mentioned above will allow you to make a good first impression online. Moreover, showing authentic care for the people that takes the time to interact with your business online or offline, will build a more valuable asset for your business: credibility.
What other actions do you think can be taken to build online credibility? Share your thoughts on the comment section below.
Thank you for reading!
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