How to Grow Your Email List With a Quiz

Do you have an email list and would like attract more subscribers into it in an engaging way? Then you need to learn how to grow your email list with a fun quiz.

As you may know, building an email list is the best way to create a relationship with your readers. Because unlike social media, emails provide an intimate place where you can connect with them. And now you can grow your email list faster with interactive quizzes. 💥

So, grab a cup of coffee and learn how! 👇

Why people love quizzes?

Think about it, back in the old days when we came across a quiz on a magazine, we inmediately jumped in to take it. Even nowadays you’ve probably seen on Facebook how your friends love to take quizzes. I personally see this all the time.

Therefore, people love quizzes because quizzes make them find out new things about themselves. 😍

That’s why when I was approached by Interact to discover their easy-to-use platform to build quizzes, I didn’t think it twice. With their innovative email marketing tool, you can easily create beautiful quizzes and link them to your website, blog or social media.

Read how I created my first interactive quiz so you can learn how to build yours too!

DISCLAIMER: Some of the links in this post are affiliate links for Interact Quizzes where I will receive a small commission if you decide to purchase. The price you pay does not change.

HOW TO GROW YOUR EMAIL LIST WITH A QUIZ

STEP 1: Choose a useful topic for your quiz

1. Think of a relevant topic in your niche.

During meetings with my clients, a question they frequently ask me is whether or not start a blog for their business.

Given that this is a topic I can help them with, I decided to create a quiz called “Is Blogging Right for You?”. It will help my clients to find out if they should start a blog.

2. Map your questions and results

To help my respondents know if they have what it takes to become bloggers, I decided to ask preliminary questions to help them find out what type of blogger they’d be.

For this purpose, I chose one of the many Interact templates which served me as a base to ask relevant questions, such as:

“Are you a self starter?, Do you like to read?, Do you like to write?, How comfortable are you with technology?, etc”.

As for the results of my quiz, this template also allowed me to segment my audience into three different types of bloggers: Hobby, Casual and Serious. This is very useful, because the tool automatically identifies the future blogger (the “Serious” type), the leads I should focus my efforts on.

3. Determine of the goal of your quiz

My “Is Blogging Right for You?” quiz would serve a double purpose. On one hand, it would help my readers find a solution to a problem (in this case, find out if they should start a blog).

And on the other, it would help me segment my audience based on the results they get, grow my email list and generate leads!

STEP 2: Create your interactive quiz

Let’s get now to the thick of it! As mentioned before, I used the Interact platform to create my quiz.

What are the benefits of using a template for my quiz?

Using a template to create my quiz rather than build it from scratch was really convenient because:

1. Interact’s templates have been proven and tested, so I didn’t have to worry that my questions, answers or results were too far-fetched.
2. They provide inspiration to create new questions and answers.
3. Having a busy schedule, I was able to focus on other aspects of my work.

My quiz’s cover page

And here it is! This is how my “Is Blogging Right For You?” quiz looks like. I’m happy I was able to adapt it to my own brand’s style.

STEP 3: Choose your questions and answers

Selecting relevant questions for my quiz was a breeze thanks to the available templates. Moreover, they’re flexible enough to change the questions to print my brand’s voice.

As for the style of the answers, I decided to give the quiz a fun twist by using text and image answers. Here’s an example:

Additionally, you can use the stock images available on this tool or upload your own.

STEP 4: Set your results

As for the quiz results, the template helped me to divide them into three types of blogging personalities: hobby, casual and serious. For each of them I wrote a helpful recommendation along with a Call-to-Action that takes the respondents to my pillar content. In this case, I’m taking them to content that helps them get started with Blogging.

In other words, this step is your chance to lead your audience to your primary content pillar or your social media. So, get creative and take this step strategically!

STEP 5: Integrate your Email Marketing System

Interact allows you to connect your quiz to several email marketing systems. I connected mine to MailChimp.

From that point, and depending on the results from the quiz, I was able to strategically segment my audience into three categories for which an action would be taken.

Finally, I was able to successfully test the connection between my quiz and MailChimp. This was a fast process.

STEP 6: Implement your quiz on your website

After making sure your quiz works properly, you can publish it and implement it on your website by simply:

1. Creating a page where you would embed my quiz.
2. Installing Interact’s plugin for WordPress websites.

STEP 7: See how it works

So, here’s my final quiz. Take it now to see how it works.

Conclusion

For a first time experience at building interactive quizzes, it went quite well. I found Interact’s platform very easy to use, and adaptable to my brand. Plus, it comes with live examples from famous brands and influencers.

Moreover, after deciding on my questions, answers, results and recommendations, setting up my quiz was really fast, taking no more than 30 minutes!

Now my next challenge is to build another quiz, but this time from scratch! I can’t wait!.

Your turn to grow your email list with a quiz

Quizzes are innovative lead magnet tools that can bring you potential customers faster than traditional tactics. Moreover, they’re still underutilized, which means many marketers don’t know them yet. So, you can seize this moment and stand out with quizzes.

Finally, when done well, quizzes can help your readers learn new things about them, have an interest towards your business and ultimately see you as the subject expert.

Create your first quiz

Start attracting new subscribers to your email list in a fun way. Create a quiz about anything from movies, to science, marketing and more.

Get Started!